A brand strategy is essentially a game plan for how a business shows up and connects with its audience. It covers the brand's vision, mission, values, and what makes it stand out from the competition.
Brand audits
Analyse existing branding and market position.
Market analysis
Understand industry trends and customer behaviours.
Understand business strategy
Performing stakeholder and employee surveys to understand the external values.
Implementation of brand voice
Define how the brand will communicate, including tone of voice and type of content produced.