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MF Decoded
Making sense of design, marketing, and everything in between – so you can get back to running your business.


Why I Need Your Vector Files
(And What Happens If You Don't Have Them) Every designer has had this conversation. A client sends through their logo, I open it up, and it's a 400 pixel wide JPEG that's been screenshot off their own Facebook page. It's a bit blurry. There's a white box around it. And they need it on a car by Friday. If that sounds familiar, don't stress. Most business owners have never been told what file types they should have, let alone why it matters. So here's the plain English version.


How I Helped D1NZ Double Their Social Reach in a Single Season
When D1NZ brought me on board, the goal was simple: grow the brand, grow the audience, and make some noise. Here's what happened when I got to work.


NZ Budget 2026: What it Means for Small Businesses, and Why Now is the Time to Back Your Brand
The Government dropped Budget 2026 this week, and if you're a small business owner, you'd be forgiven for scrolling past the headlines and getting back to the hundred other things on your plate.
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